It took a while, but some of my brand concerns expressed here in an earlier post, http://www.visualcrap.com/2013/08/spheres-looking-at-you-kid.html —were finally addressed. The brand firm, INTERBRAND, did it's best to pull the company away from the three-dimensional error of its ways. And in the inversion of the blue/white (reverse version excepted) it returns toward the notion of the light source highlight.
Overall, a thoughtful refinement was accomplished. But as a flat dimensional effect, derived from the real sphere version and its antecedents, that meant to be a graphically interpreted light source effect, it does not really succeed. If feels less of a lit object and more like a croquet ball. |
full story:
http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_att_by_interbrand.php#.VuLzvsf5wUE